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When I was a kid I kept wondering about the brouhaha of sporting events. Why a nation and a country tend to dramatise a sporting event. In the Cold War era when the so-called global influence were equally divided between USA and Soviet Union, the Olympics became a place to show each other dominance.
Millions or billions of dollars are spent by each country to have their best sportpersons excel in such event. Again I didn’t understand then the actual purpose in the sense is the spending of such a lot money worth the result and the feeling any country will get when one of their sportsmen reach the glory?
But now when I start to understand the important of branding, of making good impression; of the fact that a corporate spend a lot more money to advertise its new product. Because the billions of dollars of money spent for such purpose will get even in no time when the image and branding creation campaign has been achieved. If such artificial campaign as promoting a new product can make a lot of difference in terms of selling products, then a campaign by a country through sports and sportsperson certainly deserves a lot more respect.
Beijing Summer Olympic 2008
Many people think of Beijing Olympic 2008 as the most colossal ever. China obviously wanted to make this event a lifetime experience for its visitors to remember in a positive note not only in terms of prosperity, but also in terms of many other things China previously infamous for. Obviously billions of dollars China has spent for this event worth the expectation for either side: China and the visitors.
The 2008 Summer Olympic Games, officially known as the Games of the XXIX Olympiad, is a major international multi-sport event which is being celebrated in Beijing, People’s Republic of China from August 8 (with football starting on August 6) to August 24, 2008 and followed by the 2008 Summer Paralympics from September 6 to September 17. 10,500 athletes are expected to compete in 302 events in 28 sports, one event more than was on the schedule of the 2004 games. The 2008 Beijing Olympics will also mark the third time that Olympic events will have been held in the territories of two different National Olympic Committees (NOC), with the equestrian events to be held in Hong Kong. [...]
A Mei – Forever Friends (Beijing Olympic song)
Gold Silver Bronze Total (as of 24 August 2008)
Gold Silver Bronze Total
1. China 49 19 28 96
2. USA 34 37 36 1073.
3. Russia 21 21 28 70
Indonesia
Indonesia got one gold and three bronze medals and ranked at no. 38 out of 202 participating countries. Not bad.
Apiq has interesting account on this. Indonesia, he says, is occupies the Numero Uno spot among ASEAN countries and even better than Argentina and Brasil.
Beijing 2008 Olympic Summer Games official website: en.beijing2008.cn/
August 17, 2008 at 8:21 am
Indonesia got first gold medal from badminton in beijing olympic!!!
August 18, 2008 at 10:40 pm
jangan sampai kejadian uber thomas terulang lagi di olympiade…
August 20, 2008 at 4:34 am
Yeah, olympic games has become a lot more than just a sport event. Huge amount money involved rapidly compare to the old times.
August 20, 2008 at 5:06 am
Markis and Hendra has come back to our mother land as hero!
August 26, 2008 at 3:31 pm
when will indonesia be the host of this international sport event? for more than 20 years(?)
August 26, 2008 at 11:59 pm
Our athletes must be trained more than before. The standard training we have has to be upgraded to the next level.
Go Indonesia Go!
September 3, 2008 at 4:56 am
i lovE Indonesia!!
Indonesia dh bErjuang mximaL
jd Qta hrZ bersyukur dunkZ,,
N’ dukung trZ atLit2 Qta
September 7, 2008 at 5:48 am
Waiting for Indonesia in the TOP TEN.
September 11, 2008 at 1:37 am
nice post
October 2, 2008 at 6:59 pm
Many people think of Beijing Olympic 2008 as the most colossal ever!!
Banyak orang menyebutkan olimpiade beijing adalah gambaran tentang fenomenalnya perkembangan ekonomi dan teknologi negeri ini.
Mungkin banyak orang melihat apa yang dicapai ekonomi cina tidak terkait dengan apa yang dilakukan oleh Mao di kurun sejarah sebelumnya.
Ternyata berdasarkan kajian Wim F Wertheim (Jalan Sosialisme Dunia Ketiga-ISAI -Pusat Data dan Analisa Tempo), kemajuan ekonomi cina hari ini landasannya dibangun oleh Mao melalui pembangunan fundamentalisme ekonomi dengan memperkuat basis ekonomi petani.
Gambaran ini sebenarnya menegaskan jalur ekonomi menuju negara industrialis, yang niscaya harus terlebih dahulu dengan membangun landasan ekonomi pertanian dan land-reform. Ini yang terus menerus diingkari di negeri ini.
August 1, 2009 at 3:13 am
I Miss Indonesia
Semoga untuk olimpide yang akan datangindonesia dapat menjadi juara dalam olimpiadetersebut
August 1, 2009 at 3:41 am
Hope one day olympic games will done in Indonesia.
January 5, 2010 at 2:24 am
The Olympic Games event is a kind of spectacular chance for every country. We can use this event to promote our country to the world through sports. Indonesia still has to learn many things to be able to compete on the same level with other countries in the world of sports.
February 9, 2010 at 2:07 am
In our business we can sometimes thin we know it all, but after reading this I can see I have much to learn.