AdSense’s Expandable Ads

Adsense introduces a new ads type called “Expandable Ads”.  Here’s what it’s all about:

Expandable ads are rich media ads that can expand beyond the original size of the ad unit, following a user-initiated action. This creates more real estate for the ad, allowing for more interaction from interested users. For instance, expandable ads may stream a movie trailer, show video game clips, or display various views of an item for sale.

Expandable ads will be served as third-party ads and will be created by Google-certified rich media vendors for the top display advertisers in our network. And like other Google ads, you’ll earn based on whether the expandable ads on your site are priced on a cost-per-click (CPC) or cost-per-impression (CPM) basis. Keep in mind that you’ll generate earnings from CPC expandable ads when a user visits the advertiser’s landing page, and not when a user simply clicks to expand the ad.

Requirements and how to be eligible to this program for now

You’re automatically eligible to receive expandable ads if you meet all three of the following criteria:

* You’re located in North America or Europe, with a website in Dutch, English, French, German, Italian, Portuguese, or Spanish
* You’ve added the AdSense code directly into your site’s source code
* You’ve enabled image ads