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In the US, the Federal Trade Commission (FTC) will have a new rules concerning publisher-advertiser relation start from December 1. The new rules include that the publisher or endorser are is not only the conventional media; the bloggers are included, reports NYT:
The F.T.C. said that beginning on Dec. 1, bloggers who review products must disclose any connection with advertisers, including, in most cases, the receipt of free products and whether or not they were paid in any way by advertisers, as occurs frequently. The new rules also take aim at celebrities, who will now need to disclose any ties to companies, should they promote products on a talk show or on Twitter. A second major change, which was not aimed specifically at bloggers or social media, was to eliminate the ability of advertisers to gush about results that differ from what is typical — for instance, from a weight loss supplement.
For bloggers who review products, this means that the days of an unimpeded flow of giveaways may be over. More broadly, the move suggests that the government is intent on bringing to bear on the Internet the same sorts of regulations that have governed other forms of media, like television or print.







October 6, 2009 at 11:35 am
thank you for knowledge and information
October 6, 2009 at 12:37 pm
So we still have several months before due…what penalty will apply to those whom disobey this regulation?
October 6, 2009 at 11:57 pm
Must read for paid reviewers
October 7, 2009 at 2:08 pm
Sound getting harder for blogger
October 7, 2009 at 4:34 pm
I think it is only valid for US bloggers, I am confused
#yes it’s for American bloggers. not others
October 8, 2009 at 10:06 am
Maksud-e oposih Mas Fatih, gak ngerti bahasa ne rek.
Piye sih carane ben hebat bhasa londo..???
October 9, 2009 at 8:05 am
ooopsss ! it’s for Aerican blogger.
But, it can be done by our goverment on the future, to protect consumer form wrong information