Connecting with friends and family is the theme of the season in many parts of the world, so it’s fitting that Google wants to get in on the social fun:
We’re pleased to share that Google Friend Connect is now available in beta to any webmaster looking to add a “dash of social” to his or her site. This service lets webmasters add social features to their sites by simply copying and pasting a few snippets of code — no advanced coding or technical background required.
We know that people want to be social on the web, and Friend Connect makes it easy for anyone to sign in to a website, share a little bit about themselves through a personal profile, discover other people with similar interests, invite their contacts, and interact with friends
it makes the the social connection easier