Google Mobile Phone?

A mobile phone named or produced by Google? No kidding. Having succeeded being the king of internet, Google might be tempted to go outside its terroritory: a non-internet world. This is the rumor among technos:

The apparent plan of Google Inc. (GOOG) to produce a mobile phone under its own brand has unsettled the wireless industry, but the Web giant won’t find it easy to replicate the same success it’s achieved on the Internet.

Last weekend, the company issued Google-branded phones to some employees, fueling reports it will sell its own handset directly to consumers by early next year. Yet Google has been cryptic about its wireless strategy and its motives remain shrouded.

Until now, Google has focused on developing Android, its own mobile software platform for wireless phones, and licensing it for free to handset makers such as Motorola Inc. (MOT), Samsung Electronics Co. (SSNHY, 005930.SE) and HTC Corp. (2498.TW). Just as recently as last month, a senior executive insisted Google had no plans to compete with its handset partners by making its own phone.

Many industry analysts think Google should stick to that pledge. By producing its own phone and selling it directly, Google could alienate handset partners and actually harm its main goal of getting the company’s software onto more mobile devices.

Tags: Technology

This entry was posted on December 16, 2009 and is filed under Asides. You can follow any responses to this entry through the RSS 2.0 feed.