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Google Stops radio advertising business

February 13, 2009 by Blogger Indonesia

Google Ends Its Project For Selling Radio Ads

Google Inc., owner of the world’s most popular search engine, announced plans to shut its three- year-old radio-advertising business and cut as many as 40 jobs, saying the investment didn’t provide enough of a payoff.

The company, which expanded into the market with the 2006 purchase of DMarc Broadcasting Inc., is seeking a buyer for software that arranges ads on radio programs. Google will stop selling radio ads by May 31 and focus instead on online streaming audio, according to a blog posting today.


Tags: google, radio ads

This entry was posted on February 13, 2009 at February 13, 2009 and is filed under Blogger Indonesia. You can follow any responses to this entry through the RSS 2.0 feed.

7 Responses to “ Google Stops radio advertising business ”

  1. KaLuLa
    February 13, 2009 at 8:23 am

    one of the end of radio age signs..??

    Reply
  2. ipanks
    February 13, 2009 at 10:05 am

    is it a good news or a bad news?and maybe the radio will be ends now

    Reply
  4. Arya
    February 15, 2009 at 11:40 am

    Adding new features are the best strategy to depend and aggressive way to broadly their market and customers.

    Reply
  6. SCBS Lombok
    March 15, 2010 at 4:31 pm

    Kabarnya radio dprediksi kan menurun terus seiring perkembangan media media baru. Internet makin merajalela. Serunya, google toh masih aktif untuk Tv ads.

    Reply
  7. SCBS Lombok
    March 15, 2010 at 4:33 pm

    Bad news yeah for radio stations.

    Reply

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